ALTERNATTIVA is a professional sourcing and procurement company headquartered in Amsterdam, established in 2014 to support European hospitality and HoReCa businesses with reliable, efficient, and compliant supply chain solutions.
We provide end-to-end outsourcing and procurement services, acting as a strategic partner for companies sourcing products from Asia. Our activities focus on identifying, evaluating, and managing manufacturers in China, Vietnam, Thailand, and other key production regions, ensuring consistent quality, competitive pricing, and alignment with European standards.
ALTERNATTIVA manages the full procurement lifecycle. Our services include supplier sourcing and qualification, product development and customization, commercial negotiation, quality assurance, and logistics coordination. By centralizing these processes, we help clients reduce operational complexity, mitigate sourcing risks, and achieve measurable cost efficiencies.
Our core strength lies in a deep understanding of both European market requirements and Asian manufacturing environments. This dual expertise allows us to bridge cultural, regulatory, and operational gaps while maintaining transparency, control, and accountability throughout every project. We work closely with clients to align sourcing strategies with business objectives, brand positioning, and long-term growth plans.
Quality, consistency, and reliability define our approach. We collaborate exclusively with vetted manufacturing partners and apply structured quality control procedures to ensure products meet agreed specifications and compliance requirements. With long-standing market experience and a results-driven mindset, ALTERNATTIVA delivers structured, scalable, and dependable sourcing solutions that strengthen the competitiveness of hospitality businesses across Europe. These services support sustainable partnerships, operational stability, predictable timelines, cost transparency, and long-term value creation for international hospitality organizations operating across diverse markets.
Facts about our activities in the last 10 years on the European and Middle Eastern markets.
E.U Customers
Advisors
Anual invest
Countries
We identify and qualify reliable manufacturers that match our clients’ technical, commercial, and quality requirements.
ALTERNATTIVA acts as an extension of our clients’ procurement teams by fully managing sourcing operations on their behalf.
We support product development from concept to production, coordinating closely with manufacturers to meet design, functional, branding requirements.
Through market benchmarking, volume consolidation, and direct manufacturer negotiations, we help clients achieve sustainable cost efficiencies.
We implement structured quality assurance processes throughout the production cycle. This includes factory audits, pre-production checks, in-line inspections, and final quality verification.
ALTERNATTIVA coordinates the operational flow between manufacturers, logistics providers, and clients. We support shipment planning, documentation, lead time management, and delivery coordination.
We assist hospitality and HoReCa businesses in developing private label products by managing branding, packaging, and production alignment.
We build and maintain long-term relationships with manufacturing partners on behalf of our clients.
We support clients with sourcing risk assessment related to geopolitical, regulatory, operational, and market factors.








Be part of ALTERNATTIVA and join a network built on trust, expertise, and long-term partnerships, delivering reliable global sourcing and procurement solutions for hospitality businesses across Europe.
We identify and qualify reliable manufacturers that match our clients’ technical, commercial, and quality requirements. Leveraging our established network across China, Vietnam, Thailand, and other production markets, we conduct in-depth supplier evaluations covering production capacity, certifications, compliance, and reliability. This structured sourcing approach reduces supplier risk and ensures long-term stability. By aligning sourcing strategies with client objectives, we deliver manufacturers capable of supporting both current demand and future growth, while maintaining competitive cost structures and consistent product standards.
ALTERNATTIVA acts as an extension of our clients’ procurement teams by fully managing sourcing operations on their behalf. We handle supplier communication, negotiations, order management, and ongoing supplier performance monitoring. Outsourcing procurement allows our clients to reduce internal workload, improve cost control, and gain access to international sourcing expertise without expanding internal resources. Our structured processes ensure transparency, accountability, and continuity across all procurement activities.
We support product development from concept to production, coordinating closely with manufacturers to meet design, functional, and branding requirements. This includes material selection, specification development, sampling, and prototype validation. Our experience in hospitality and HoReCa ensures products meet operational needs, durability expectations, and regulatory standards. By managing development directly with suppliers, we shorten lead times, control costs, and ensure final products align precisely with client expectations.
Through market benchmarking, volume consolidation, and direct manufacturer negotiations, we help clients achieve sustainable cost efficiencies. Our presence in sourcing markets allows us to negotiate favorable pricing, payment terms, and production conditions while maintaining quality standards. Cost optimization is approached strategically, balancing price competitiveness with reliability, compliance, and long-term supplier partnerships to avoid hidden risks or quality compromises.
We implement structured quality assurance processes throughout the production cycle. This includes factory audits, pre-production checks, in-line inspections, and final quality verification. We ensure products comply with agreed specifications and relevant European regulations. Proactive quality management reduces defects, delays, and reputational risk, providing clients with confidence in product consistency and performance across all deliveries.
ALTERNATTIVA coordinates the operational flow between manufacturers, logistics providers, and clients. We support shipment planning, documentation, lead time management, and delivery coordination. By overseeing these processes, we help reduce delays, improve predictability, and ensure smooth transitions from production to final destination. Our structured oversight enhances supply chain visibility and operational efficiency.
We assist hospitality and HoReCa businesses in developing private label products by managing branding, packaging, and production alignment. Our team ensures brand consistency, quality positioning, and compliance with market standards. This service enables clients to differentiate their offering, strengthen brand identity, and maintain control over product specifications while benefiting from efficient international sourcing.
We build and maintain long-term relationships with manufacturing partners on behalf of our clients. Continuous performance monitoring, regular communication, and issue resolution ensure suppliers remain aligned with expectations. Strong supplier management improves reliability, flexibility, and responsiveness, creating a stable foundation for scalable procurement operations and long-term collaboration.
We support clients with sourcing risk assessment related to geopolitical, regulatory, operational, and market factors. By monitoring supplier performance and regional developments, we help clients anticipate challenges and adapt sourcing strategies accordingly. Our advisory approach strengthens decision-making, ensures continuity of supply, and protects clients from unexpected disruptions in international procurement.